Search Engine Optimization should always be of paramount concern to a webmaster. Many of these professional invest significant time and effort into making their websites look great but then fail at truly making the site popular in the search engines. This is a tremendous oversight since those that spend a great deal of time on the internet search for sites through the search engines. This alone should prove that a strong time commitment to improving search engine ranking should be a major priority of webmasters along with the potential to make the site appealing to readers and visitors.
Well known SEO network experts in the network marketing industry, Ferny Ceballos and Raymond Fong, spend a lot of time teaching and preaching this concept. Any time you build a website, you should be working to attract an audience of human readers. Ferny and Raymond are lead instructors of SEONetworker Mastermind Group.
Search engines will read your site for very specific purposes. The same is true of human visitors. So, you will want website content that is appealing to both the search engine robots and the human visitors that may become your potential customers.
Certainly, you do want to get as much traffic to your site as possible - with no traffic, you have nothing to show for your website, regardless of how great it looks or how many useful features you’ve added to the site. Optimizing your site for search engines can help you to bring in more traffic, but designing your website with only the search engines in mind isn’t going to help you build an audience or client base. People will visit once and immediately leave, never to be seen again. If you want your website to succeed, you need to make it a place which people will want to visit repeatedly.
One thing webmasters sometimes do when they lose sight of their real audience is to cram their meta tags with keywords. This does nothing for your visitors and can actually result in your site being penalized or even dropped from the search engine indices altogether.
On their SEO networker training Ferny Ceballos and Raymond Fong detail that a site should be designed with visitors in mind and most definitely not the search engines. Avoid content stuffed with keywords since it is incredibly unappealing. It is also difficult to read and just plain distracting to visitors. Avoid doing this since well written content which relevant to the site’s topic will be optimized in a much more natural fashion. This will increase the odds visitors will want to return to the site. Repeat visitors will also be a plus for the search engine rankings and will deliver better results than keyword stuffing ever could.
Avoid the common error of investing significant hours into generating inbound links to the site. It would be a much better idea to invest valuable time with adding important features that will make visitors want to come back time and time again.
SEO is important and you should not neglect to optimize your site, but you shouldn’t do this at the expense of your visitors. Over the long term, a site which is made with the interests of your visitors in mind will perform better in the search engine rankings and be more sustainable. Your page rank may rise a little more slowly than if you spent all your free time trying to do SEO work on your site, but this organic building of page rank is a better thing and will be rewarded by the search engines - and by loyal readers.
Free SEO Networker Mastermind Training - The SEO Experts Raymond Fong and Ferny Ceballos Will Show You Exactly How You Can Rank For The Top 10 Spots On Google Search Results For ANY MLM Keyword. 60 Min. Recorded Webinar.